They search before they ring
Almost nobody asks a neighbour first any more. They search, they judge in nine seconds, they call whoever looks legitimate.
They search, they see three plumbers with a proper website and reviews, and they ring one of those. You were never in the running — not because you’re worse, because you’re invisible.
Word of mouth still works. It just doesn’t reach the people typing “plumber near me” at 9pm on a Sunday.
Almost nobody asks a neighbour first any more. They search, they judge in nine seconds, they call whoever looks legitimate.
A Facebook page and a mobile number says hobbyist. A real site with your work on it says you’ll still be here next year.
The plumber at the top of the map isn’t the best one. They’re the one who asked every customer for a review.
Drop the long-form points in — the plumber-specific pain, the numbers, the “here’s what you’re losing” argument.
A short walkthrough of what a plumber actually gets for £99 a month.
Drop an <iframe> or a <video> here.
Per-trade file: /static/funnel/plumbers.mp4
Screenshots and live links go here. Nothing invented — only sites that exist.
Your closing pitch for plumbers goes here.